For something that was designed to simplify trade, money means many things and is emotionally complex. Some believe that forgoing financial reward is noble, while others see it as foolish. Pursuing wealth can be admirable or shameful depending on whom you ask. Having wealth is thought to bring a person great happiness.Ĭonversely, living without it often brings great misery. It can be used to control, reward, penalize or entice.
It is a symbol of love, respect, self-worth, freedom and power. It was created as a way to easily exchange goods and services. In its purest form, it is a tool for commerce. It contributes to the financial literacy crisis in this country, and the fact that many of our elderly live at or below the poverty level. It keeps women underpaid, and families from successfully passing on wealth. It gets in the way of planning for a secure financial future. This vow of silence negatively impacts our relationships, our children and our families. It is quite common, on the other hand, for couples to marry without knowing anything about each other’s assets or debts or discussing assumptions about who will earn the money, how it will be spent, for what or how these decisions will be made.” As crazy as it sounds, this is the pact we have made, and it’s a bad one. Richard Trachtman, a pioneer in the field of money psychology, notes, “It is the rare couple that marries these days without having at least some sexual knowledge of each other. We are supposed to get married, have sex and give birth to children, but not discuss financial matters with our partners. Twenty-five thousand dollars is often over half of what the average American earns. A survey by Fidelity Investments found that four out of 10 people could not correctly identify their partner’s salary, and 10% of those who did guess were off by $25,000 or more.
It is hard to believe but many couples don’t even know how much their significant other makes for a living. One of my girlfriends joked, “Husbands should never know what you spend.” She laughed, but the underlying message was clear: It is best not to share financial information, as you may just end up in a fight. Go to Facebook, Twitter or YouTube, and you can learn more than you care to about the food intake, relationship status and political views of your “friends” and “followers.” But ask someone you love about money and wait for the silence to set in.Įven couples who are intimate life partners have trouble talking about finances. Turn on the television and within minutes you can find a reality show where the stars are discussing sex or drugs, two formerly taboo topics. Many people would rather discuss dying than finances! Take a minute to let that information sink in. Data can be used to build or improve user experience, systems and software.Almost half of Americans say the most difficult topic to discuss with others is personal finance, and that they would rather discuss death, politics or religion. Insights about audiences who saw the ads and content can be derived.
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